Why do we care so much about Noise-Induced Hearing Loss?
Because it’s personal.
In 2014 our founder, Dave Russell, learned that his youngest daughter, Niki, had developed Noise-Induced Hearing Loss (NIHL). Niki had her hearing checked after she found her grades struggling while sitting near the rear of the classroom, unable to clearly hear and follow class instruction. The doctors told them the culprit was on her head everyday on the way to school…her headphones.
For America’s youth, hearing loss is a growing epidemic. “As many as 16% of teens (ages 12 to 19) have reported some hearing loss that could have been caused by loud noise,” according to the National Institute on Deafness and Other Communication Disorders.
The driving force of this growth is that 50% of teens and young adults age 12-35 are exposed to unsafe levels of sound from their personal music players. To put that in perspective, that amounts to roughly 1.1 billion teens and young adults worldwide that are listening to their music at unsafe sound levels.
After Niki’s diagnosis, Dave scoured the market, searching for headphones for all ages that would protect against this extremely preventable condition. He couldn’t find one brand of headphones that would sound good, look good and be durable enough for a kid’s lifestyle.
So, with a background in the tech industry, Dave made one – but not just any headphone – the Puro Sound Labs BT2200 Kids Bluetooth Headphones…the world’s only studio-grade Bluetooth headphone that puts the safety of your ears first.
In the Classroom
Whether Puro Sound Labs products are used as a tool to augment classroom instruction or as an important tool in multi-media rooms or computer labs, and on into home use – Puro Sound Labs’s audio quality can deliver a proven technological approach to improving an individual, group or classroom’s ability to understand the lesson being taught.
Combine this science with our trident of technology and you have the perfect headphone solution for today’s kids and classrooms.
- Young children are ineffective at deciphering speech in noisy environments until they reach adolescence
- Children are especially susceptible to ear infections (Otis media) in which middle-ear fluid causes hearing loss for weeks or months following an infection.
- Many children (up to 20%) have some form of hearing loss, with that number increasing as a result of NIHL.
- For many children, English is not a native language. Vocal clarity becomes even more important.
- Many children have some degree of auditory attention and learning disabilities, even though they have normal hearing sensitivity and are learning in their native language. Sound quality and vocal clarity over background noise becomes even more important to keep their attention focused.
While our headphones are helping students listen responsibly, Puro Sound Labs is making a deeper impact within our schools by donating 5% of proceeds generated back to school districts.
Our hope is that these efforts will help fund other healthy living initiatives that schools may be leading or participating in.